Course

Implementing AI in Business - October 2025

Start date: 07 October 2025

6 weeks

6 credits

Fundamentals

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The course provides comprehensive training on the successful implementation of artificial intelligence in business. Participants will learn how to build custom AI chatbots, develop business strategies, and automate processes in the organization. The course covers key aspects such as marketing, sales, finance, HR, and other departments, providing practical tools and techniques for integrating AI into day-to-day business operations.

Topics

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Custom AI Chatbots: Part 1
Custom AI Chatbots: Part 1

• What is a specialized AI chatbot and how is it used in business?;
• Add context from documents and project management instructions;
• Basic approaches to building custom AI chatbots: long prompt, Custom GPT, LLM fine-tuning;
• Working with Custom GPTs in ChatGPT: creation and examples;
• GPT Store Review: the library with Custom GPTs in ChatGPT.

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Custom AI Chatbots: Part 2
Custom AI Chatbots: Part 2

• Application of custom GPTs for various industries;
• Working with Projects in Claude and application examples;
• Using Gems in Gemini for business processes;
• Demonstration of NotebookLM as an analysis and automation tool;
• Comparison of different AI tools for personalization and efficiency;
• Integration of chatbots with external systems and services, including an example with Chatbase.

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Strategic foundations of business
Strategic foundations of business

• Defining a value proposition and building a competitive advantage;
• Developing strategies for value creation, monetization and revenue sources;
• Market analysis and identification of the target audience;
• Defining a mission, vision and values for sustainable development;
• Competition analysis and application of SWOT analysis;
• Creating a business model with a Business Model Canvas;
• Planning an organizational structure with clear functions, roles and processes;
• Development of a financial plan and forecasting of cash flows;
• Preparation of a complete business plan, including P&L and cash flow analysis.

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Live Session - Q&A
Live Session - Q&A

• Live Q&A lecture where participants can get further clarification and guidance.

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Marketing and Sales Planning
Marketing and Sales Planning

• Building a marketing and sales funnel;
• Development of brand identity and creative strategy;
• Setting marketing goals and measurable KPIs;
• Creation of a communication and creative platform for campaigns;
• Planning, conducting and optimizing marketing campaigns;
• Use A/B tests to analyze and improve results.

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Implementing AI in Business and Employee Training
Implementing AI in Business and Employee Training

• Planning and announcing AI implementations in the organization;
• Training employees and promoting AI literacy;
• Analysis of internal and external opportunities for AI integration;
• Using external AI APIs and building your own AI models;
• Overcoming fears of change and creating a supportive environment;
• Development of internal trainings and AI courses for employees.

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Apply AI by department
Apply AI by department

• Applications of AI in different departments;
• Automation of customer service and CRM management;
• Support for IT and technical support through AI technologies;
• Research and development using AI tools;
• Application in accounting, finance and ESG management;
• AI for risk management, compliance, and legal process.

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AI Process Automation in the Organization
AI Process Automation in the Organization

• Identification of automation processes and assessment of their potential;
• Analysis of costs, efforts and risks associated with automation;
• Data collection and preparation for AI applications;
• Integration of external API services and training of own AI models;
• Creating long-term strategies for working with AI consultants.

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Live Session - Q&A + Exam Preparation
Live Session - Q&A + Exam Preparation

• Live Q&A lecture where participants can get further clarifications and guidance and prepare for the exam.

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Regular exam
Regular exam
- Practical project
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Who is the target audience for the course?

The course is suitable for entrepreneurs, managers and professionals who want to implement artificial intelligence in their business and optimize processes in different departments. It is useful for those looking to use AI to create custom chatbots, develop business strategies, and automate operations to increase efficiency and competitiveness.

How to enroll in the course?

To sign up for the course, click the INFORM ME button and provide your name and email. You will be notified via email when the course is open for enrollment.

What is the deadline for enrolling in the course and when does it start?

Enrollment in the course will be open until 6th October 2025. The training will start in 7th October 2025. You will find a detailed schedule of classes in the Topics section when the enrollment is open.

How and where are the classes be held?

You can study online in real time. Immediately after each lesson, you also get access to the lesson recording and learning resources.

What is the date of the exam and what does it include?

The exam will be held online and includes practical exercises. The dates of the exam will be 6th November 2025.

Do I get a certificate after the exam?

After passing the exam, you acquire a certificate issued by SoftUni if your score is above 60%.